“The media are mutually and continually reinforcing. Since they operate according to commercial rules, rely on advertising, and are tied tightly to the corporate economy, both in their own structure and in their relationships with sponsors, the media constitutes an industry, not an aggregation of independent, freewheeling informational entrepreneurs, each offering a highly individualistic product. By need and by design, the images and messages they purvey, are, with few exceptions, constructed to achieve similar objectives, which are, simply put, profitability and the affirmation and maintenance of the private-ownership consumer society.”
- Herbert Schiller: "The Mind Managers" p. 22. (Beacon Press 1973).
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